About
Meet the Ficoso Team
Our decades of UCC and public records expertise make your complex risk mitigation tasks easy, so you can close transactions with confidence.
Making UCC and Due Diligence Make Sense
From the top down, every single person at Ficoso believes in our mission of building user-friendly solutions that make complex UCC and due diligence tasks simple.
Meet our leadership team
Samuel Hon is the Chief Executive Officer of Ficoso and has been a part of the team for two decades. His vision transformed Ficoso into a technology-driven, customer-centric enterprise while fostering a culture that empowers people and enables scalable success. In 2005, Samuel launched the nationwide Ficoso brand and advanced through multiple leadership roles, including CMO, where he earned more than ten marketing and design awards. In 2019, he was appointed President and later CEO, guiding the company through a culture shift and digital transformation that delivered record performance and tripled revenue.
Samuel is a globally recognized expert in leadership and coaching, and is a Berkeley Certified Executive Coach and an ICF Professional Certified Coach. He has coached over 200 senior executives from leading organizations, including Apple, Google, Uber, Nvidia, Salesforce, and Nike. He has also shared his expertise by teaching leadership programs at UC Berkeley’s Haas School of Business, UC Davis, and the Berkeley Executive Coaching Institute.
Christian “CJ” Hay is the Chief Operating Officer at Ficoso, bringing over two decades of expertise in leadership and operations. He oversees the company’s core functions—operations, human resources, and risk management—while driving organizational alignment, strategic planning, and scalable growth.
CJ specializes in translating the corporate vision into executable initiatives, a skill developed through his career in the fast-paced startup world and in high-impact roles focused on change management and business turnarounds. His proven track record of revitalizing units and streamlining processes is built on a blend of data-driven decision-making and a people-first mindset. CJ holds a Master’s degree in Executive Management, and most recently became a UC Berkeley Certified Executive Coach. These credentials underscore his commitment to developing high-potential talent and fostering a resilient, learning-oriented workplace.
Todd Anderson serves as Vice President of Sales, responsible for leading Ficoso’s strategic sales initiatives across the financial and legal markets. Todd believes in the power of technology to enhance the customer experience, yet maintains that nothing can replace traditional customer service and personal support.
With over two decades of sales and leadership experience, Todd has a deep understanding of customer needs and the ecosystem. He has previously held senior leadership roles at CSC, and prior to that equipment finance companies De Lage Landen and Marlin Leasing. Todd holds a Bachelor of Arts degree from Michigan State University.
As Vice President of Product and Marketing at Ficoso, Pauliina Leppanen leads product strategy, innovation, and marketing initiatives. With over a decade of experience transforming complex challenges into market-ready solutions, she specialized in scaling innovations from inception to launch to drive measurable growth. Most recently, Pauliina led Ficoso’s comprehensive corporate rebranding initiative.
Pauliina’s background includes pivotal roles with global brands such as Fiskars Group, where she spearheaded corporate product strategy and go-to-market motions. She holds dual Master’s degrees with honors in International Management and Marketing from Aalto University in Finland and CEMS. Pauliina leads with empathy and integrity, believing sustainable growth emerges from genuine, collaborative partnerships.
Seth Holder serves as Chief Technology Officer, drawing on three decades of software engineering experience to lead Ficoso’s technology strategy. He is a specialist in scaling technology teams and building high-performing, Lean and Agile cultures. He strives to create empowered team cultures that emphasize transparency and continuous learning.
Seth’s previous leadership experience includes transforming departments and leading cross-functional development at companies like Trifecta, Intel, Hewlett-Packard, and Trimble. Seth holds a Bachelor of Science in Management Information Systems from CSU Sacramento and multiple SAFe certifications.
Dominic Ferri serves as Vice President of Finance, overseeing the Ficoso’s budgeting, forecasting, financial analysis, and pricing strategy. Bringing more than a decade of experience, he translates complex financial data into clear, actionable strategies for sustainable growth.
Holding an MBA from Saint Mary’s College of California, Dominic has been instrumental at Ficoso in strengthening compliance, refining reporting, and aligning financial strategy with core business objectives. His leadership emphasizes analytical rigor and collaboration to ensure financial insights drive performance company-wide.
Our Values
The principles we live by
Positive Attitude
It’s a Great Day for a Great Day
Customer Centric
Excellence Delivered From Excellence Within
Growth Mindset
Brick by Brick
Accountability
Own It
A culture built on talent, passion, and public records expertise
We’ve built a positive and inclusive work culture over decades of hiring the most talented and passionate public records experts. Our team loves what they do, and every day they make us the UCC and public records partner of choice.
Let’s talk about how we can make your life easier
Ready to take the complexity out of UCC and public records due diligence? Just tell us a bit about your needs and we’ll get the ball rolling.
